Are you confused with choosing to use social media or blogging to drive traffic to your web page or products? You can have both your blog and twitter run at the same time as twitter is mainly a micro blogging site. Twitter supports tweets of user posts on every topic with a maximum of 140 characters and thus can never replace original blogs. A smart internet marketing strategy is to announce to your followers that your original blog had been updated by tweet and gain SEO benefit from combining the use of both platforms.
Now with a simple understanding of what the site is all about, let's see what is achievable with twitter. After signing up at twitter, update your profile page with your information and website link. You can start posting posts and make it perform like a mini advertising blog. You can post at any minute of the day and your post gets updated instantly. Follow fellow bloggers of your niche, can meet different people, post and Retweet other attention-grabbing news that you want to share with you followers. Hence the term social networking where members can use the work of others users to help their own profile and marketing agenda.
A noble suggestion is to maintain good relationships with fellow twitter users and use it to enhance your communication skills. An internet connection is not necessarily needed because twitter has a feature that enables you receive tweets to your cell phone and you can also renew your posts through your cell phone and even IM.
The most frequent mistakes people make while using twitter is, using auto DM (direct message) feature in the wrong way, spamming the inbox of followers, mass following, posting tweets only to promote their organization, not using real profile pictures or vague profile information. Stay away from these errors in order to achieve maximum potential from social networking media like twitter.
Irrespective of the increasing widespread usage of twitter, there are also a number of limitations to twitter. The 140 characters limited text support in each individual post is obviously the main one. This does not allow posting of very detailed or descriptive posts and in addition, you are further restricted to using simple code structure to reply to your tweets.
The secret to micro blogging is learning creativity and to be able to appeal to readers from what is only a synopsis of the information they want to convey. For those that master this skill then twitter is going to be amazingly effectual for internet marketing purposes. Write short and catchy posts and you can find people retweeting your posts if it's interesting. Twitter can also be used with most of the IM clients such as yahoo and Google talk. All you need to do is with the help of a few tools, add the id in your friend list and whenever you send an IM, it gets updated as the post to your twitter account.
After time spent in the building followers stage this will now help provide immediate promotion to a highly niche targeted list. Twitter can be used for whichever purpose but always remember to respond to tweets, update your posts, follow people and make trustworthy conversation with followers.